process
Our 6-step Empathy-Driven Brand Building™ process creates loyal brand advocates – the most powerful component of lasting success and continuous growth.
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Until recently, the idea of leading with empathy was considered “soft.”
But soft is the new strong, because marketing is no longer a one-way message. It’s a relationship. And like all relationships, it requires communication, understanding, shared values, and respect.
Through our Empathy-Driven Brand Building™ process, your business will understand, inspire, educate, and motivate your target audience, converting them not only into new customers but into brand loyalists and advocates – a powerful force that feeds continued growth and success.
empathy (n.)
– a being aware of and sharing another person’s feelings, experiences, and emotions
– the psychological identification with or vicarious experiencing of the emotions, thoughts, or attitudes of another
The 6-Step Empathy-Driven Brand Building™ Process
Learn
Create
Communicate
Engage
Evaluate
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I highly recommend Laura Dunn as a uniquely talented, invaluable marketing consultant. She has it all – a flawless writer who excels at marketing and brand strategy as well as social media. She oversaw multiple aspects of marketing and communications for our school, with superb results. In fact, in over 20 years in higher education, I have never worked with anyone who comes close to her level of knowledge, skills and versatility. She is smart, insightful, dependable, creative and collaborative – and a delight to work with.
Laura and the team at Dunn Marketing are extremely creative, smart, organized, detail-oriented, and fun to work with! I would not hesitate to recommend them for any marketing or communications work. They are true professionals and a delight to work with.
