work

Client:

Memory and Aging Program at Butler Hospital

Goal:

Raise the number of participants in the program’s Alzheimer’s Prevention Registry to 2,020 by the start of 2020.

Components:

Organic and paid social media; email marketing; print collateral; public relations

Results:

The Memory and Aging Program at Butler Hospital is a worldwide leader in Alzheimer’s research. The #2020by2020RI campaign was instrumental in more than doubling the number of people signed up for its Alzheimer’s Prevention Registry, which serves to match people willing to participate in Alzheimer’s research with ongoing and future studies.

• The campaign exceeded its goal, achieving 2,088 total active participants by January 1, 2020 – 878 more than at the start of the campaign, representing a 73% increase in participants
• The rate at which the registry gained new participants increased by 500% during the campaign
• Even after the conclusion of the campaign, the momentum it created continued – as of February 3, 2020 there were 2,899 active registry participants – an increase of 140% since the campaign began.

Award Winner:

Gold Award – Campaign Division, 2020 NESHCo Lamplighter Awards