work

Client:

J. Arthur Trudeau Memorial Center

Goal:

Generate and increase end-of-year donations to support the Trudeau Center’s comprehensive services for children and adults with intellectual and developmental disabilities through a multi-channel annual appeal campaign.

Strategy:

Centered around the theme of “creating bright futures” for the individuals served by the Trudeau Center, the campaign messaging highlighted the organization’s 60-year history of transforming lives while focusing on the ongoing impact of donor support. The campaign leveraged multiple channels to reach potential donors where they were most likely to engage, as noted in the following component areas. 

Components:

The campaign included: 

• Direct mail appeal package sent to previous donors and prospective supporters 

• Corporate sponsorship program

• Print advertisements in local media 

• Digital and poster billboards throughout the service area 

• Facebook fundraising campaign 

• Email marketing 

• Optimized website landing pages and online donation process 

Results:

The campaign generated increased awareness about Trudeau’s programs and services, and netted more than 35 gifts which yielded a 200% return on the campaign investment.