Samantha’s background spans agency, corporate, and high-growth environments, where she has led and executed social-first campaigns across platforms including Instagram, TikTok, YouTube, and LinkedIn. She has produced short-form video, podcast clips, graphics, and promotional assets that fuel audience growth. She is well-versed in trend-driven content, platform optimization, and aligning creative execution with overarching brand strategy. Her experience includes growing social followings into the tens of thousands, supporting influencer-style personal brands, and maximizing reach through repurposed multimedia content.

In addition to her social media expertise, Samantha has a strong foundation in graphic design, video editing, and digital marketing, with hands-on experience in website management, analytics, and paid advertising. She has also worked extensively in the life insurance industry, contributing to fast-paced, performance-oriented marketing initiatives that sharpened her ability to design with purpose and business intent.

At Dunn Marketing, Samantha supports multiple client partners by creating visually compelling, on-brand social media content and collaborating closely with strategy and account teams to ensure each campaign aligns with the agency’s Empathy-Driven Brand Building™ approach, helping clients connect authentically with their audiences and build lasting digital communities.